META: Projects

"Based on a two-hour interview, Pleshaw was able to write a narrative biography that captured the essence of my career trajectory. His bio gave new insight into my work, not just to clients, but to me."
- artist Gregory Lomayesva

Here are a selection of projects that have used META for writing and/or consulting. Please contact us to ask for a phone number and name if you'd like to speak with one of our client references.

When Big Stone Phone, an offshoot of Stone Design needed someone to write a press release about their new iPhone products, they called us up. We were only too happy to write them a release that discussed their latest applets for the iPhone, Talking Pictures and iGraffiti.

Southwestern Association for Indian Arts After years of writing about Indian Market for publication, I was thrilled to be asked to work for SWAIA this year! Hired for the 2008 Indian Market, I was asked to develop copy for the Awards Dinner program. This included profiles on ten different artists from between 300-500 words, as well as three profiles of non-artists who have contibuted of their time to Indian Market and SWAIA. An awesome assignment that got me talking to some of the hottest artists and Market supporters around.

Meridian Six & Radio Free America
In association with Meridian Six Web Design, Identity and Advertising Company, I am currently developing a blog and podcast directory for their new social networking site, Radio Free America, as well as a viral marketing campaign for them too. You can check it out when the site launches on July the 4th!

Virtual Reality Development Associates
When Virtual Reality Development Associates needed a writer-for-hire to provide them with three white papers about the state of non-gaming virtual reality environments like Second Life and Sims Online, they called me. I wrote three papers for them about these riveting topics: "An Overview of the Virtual Worlds Hosting Marketplace," "The Potential Pitfalls of Virtual Worlds," and "SECOND LIFE: The Pioneer in Non-Gaming Virtual Reality." You can view them all here - Non-Gaming Virtual Reality Links

Traffic Developer
Recently, Meta Consulting & Traffic Developer developed a partnership whereby Meta Consulting will provides Traffic Developer's client-base with quality copy for websites and brochures as well as press releases for important developments for those companies. Clients served include the architectual finishings company La Puerta Originals and social networking site Eternia Now.

Mateo Romero, Cochiti artist Few clients ever make us happier than genuine artists. Most simply can't afford formal public relations help - when they can and they choose META, we're about as happy as we can be. That was especially the case when award-winning painter Mateo Romero decided to hire Gregory Pleshaw to write some curatorial pieces for him, including an acquisitions essay for the Philbrook Museum in the spring of 2007 (which Romero has allowed us to reproduce here) and a curatorial essay for the upcoming "War Paint" show at the Institute for American Indian Arts museum in October 2007.

Santa Fe Realty Partners

When Santa Fe Real Partners needed new copy for their new website, they called on META, and we happily wrote all of their copy. Soon after, I assisted them with a property marketing proposal for a major developer client.

Carl Morris Smith The Carl Smith bio project marked a first for Meta (and Carl too.) Carl Smith needed a bio for his website. Meta needed a Carl M. Smith for the living room. Need created opportunity for both of us.

Allan Houser – When Allan Houser, Inc. needed a new voice to define Allan's work for a new generation of collectors and fans, they turned to Gregory Pleshaw of Meta Consulting to help them shape that new message. In addition to writing all copy for a 16-page full-color brochure, Pleshaw also served as project manager, working closely with both client and graphic designer to bring the job in on time.

Traffic Developer / City Different Realty – When Santa Fe-based search engineoptimization and web design firm Traffic Developer needed help in developing new copy for their client City Different Realty, they called on Gregory Pleshaw of Meta Consulting. CDR's vision included placing extensive information about Santa Fe schools, neighborhoods, and recreational opportunities, as well as a vocabulary list of Santa Fe architectural terms, (e.g. vigas, banco, horno, etc.) Using his extensive local knowledge and local human resource database, Pleshaw was able to put together an “About Santa Fe” section that exceeded expectation of both clients – Traffic Developer, & City Different Realty.

O*REV – When the Dallas, Texas open source consulting firm O*REV launch in the spring of 2005, they needed a voice that understood the issues of open source enough to communicate the company's vision effectively to both a company CIO and a lay audience. They called on Gregory Pleshaw of Meta Consulting to craft that message. Working closely with O*REV founder Raven Zachary, Pleshaw was able to contribute solid text that articulated O*REV unique vision and service offerings – and the company is doing quite well today.

Panastream / UCSF – When San Francisco media company Panastream needed someone to outline the data-tree of a client's website, they turned to Gregory Pleshaw of Meta Consulting. Utilizing both Visio and PowerPoint to articulate the pros and cons of the site's current design, Pleshaw's report also included information about how this website – the Neo-Natal Testing Center for UCSF Medical Center – could better serve its audience, which included young mothers of all socio-economic backgrounds.

DropCaster – As a co-founder of DropCaster, an online podcast community still under development, Gregory Pleshaw worked with co-founder Joshua Bates to secure connections within the New Mexico science, technology, and artistic development communities, as well as within the local investment community. Building bridges and meeting people is a core asset for any business trying to create relationships for the future – and Pleshaw created many opportunities for DropCaster that wouldn't have existed without him.

Plaza Rat Press – Founded by Gregory Pleshaw in 2005, Plaza Rat Press was the realization of a lifelong dream to have a New Mexico-based press for all the talented writers and musicians in the community. In April of 2005, Plaza Rat Press put out its first publication - “The Collapse of Time,” written by the founder. The book broke even and the company plans to put out more books in the near future.


META: Projects "Based on a two-hour interview, Pleshaw was able to write a narrative biography that captured the essence of my career trajectory. His bio gave new insight into my work, not just to clients, but to me." - artist Gregory Lomayesva Here are a selection of projects that have used META for writing and/or consulting. Please contact us to ask for a phone number and name if you'd like to speak with one of our client references. When Big Stone Phone, an offshoot of Stone Design needed someone to write a press release about their new iPhone products, they called us up. We were only too happy to write them a release that discussed their latest applets for the iPhone, Talking Pictures and iGraffiti. Southwestern Association for Indian Arts After years of writing about Indian Market for publication, I was thrilled to be asked to work for SWAIA this year! Hired for the 2008 Indian Market, I was asked to develop copy for the Awards Dinner program. This included profiles on ten different artists from between 300-500 words, as well as three profiles of non-artists who have contibuted of their time to Indian Market and SWAIA. An awesome assignment that got me talking to some of the hottest artists and Market supporters around. Meridian Six & Radio Free America In association with Meridian Six Web Design, Identity and Advertising Company, I am currently developing a blog and podcast directory for their new social networking site, Radio Free America, as well as a viral marketing campaign for them too. You can check it out when the site launches on July the 4th! Virtual Reality Development Associates When Virtual Reality Development Associates needed a writer-for-hire to provide them with three white papers about the state of non-gaming virtual reality environments like Second Life and Sims Online, they called me. I wrote three papers for them about these riveting topics: "An Overview of the Virtual Worlds Hosting Marketplace," "The Potential Pitfalls of Virtual Worlds," and "SECOND LIFE: The Pioneer in Non-Gaming Virtual Reality." You can view them all here - Non-Gaming Virtual Reality Links Traffic Developer Recently, Meta Consulting & Traffic Developer developed a partnership whereby Meta Consulting will provides Traffic Developer's client-base with quality copy for websites and brochures as well as press releases for important developments for those companies. Clients served include the architectual finishings company La Puerta Originals and social networking site Eternia Now. Mateo Romero, Cochiti artist Few clients ever make us happier than genuine artists. Most simply can't afford formal public relations help - when they can and they choose META, we're about as happy as we can be. That was especially the case when award-winning painter Mateo Romero decided to hire Gregory Pleshaw to write some curatorial pieces for him, including an acquisitions essay for the Philbrook Museum in the spring of 2007 (which Romero has allowed us to reproduce here) and a curatorial essay for the upcoming "War Paint" show at the Institute for American Indian Arts museum in October 2007. Santa Fe Realty Partners When Santa Fe Real Partners needed new copy for their new website, they called on META, and we happily wrote all of their copy. Soon after, I assisted them with a property marketing proposal for a major developer client. Carl Morris Smith The Carl Smith bio project marked a first for Meta (and Carl too.) Carl Smith needed a bio for his website. Meta needed a Carl M. Smith for the living room. Need created opportunity for both of us. Allan Houser – When Allan Houser, Inc. needed a new voice to define Allan's work for a new generation of collectors and fans, they turned to Gregory Pleshaw of Meta Consulting to help them shape that new message. In addition to writing all copy for a 16-page full-color brochure, Pleshaw also served as project manager, working closely with both client and graphic designer to bring the job in on time. Traffic Developer / City Different Realty – When Santa Fe-based search engineoptimization and web design firm Traffic Developer needed help in developing new copy for their client City Different Realty, they called on Gregory Pleshaw of Meta Consulting. CDR's vision included placing extensive information about Santa Fe schools, neighborhoods, and recreational opportunities, as well as a vocabulary list of Santa Fe architectural terms, (e.g. vigas, banco, horno, etc.) Using his extensive local knowledge and local human resource database, Pleshaw was able to put together an “About Santa Fe” section that exceeded expectation of both clients – Traffic Developer, & City Different Realty. *OREV** – When the Dallas, Texas open source consulting firm OREV launch in the spring of 2005, they needed a voice that understood the issues of open source enough to communicate the company's vision effectively to both a company CIO and a lay audience. They called on Gregory Pleshaw of Meta Consulting to craft that message. Working closely with OREV founder Raven Zachary, Pleshaw was able to contribute solid text that articulated OREV unique vision and service offerings – and the company is doing quite well today. Panastream / UCSF* – When San Francisco media company Panastream needed someone to outline the data-tree of a client's website, they turned to Gregory Pleshaw of Meta Consulting. Utilizing both Visio and PowerPoint to articulate the pros and cons of the site's current design, Pleshaw's report also included information about how this website – the Neo-Natal Testing Center for UCSF Medical Center – could better serve its audience, which included young mothers of all socio-economic backgrounds. DropCaster – As a co-founder of DropCaster, an online podcast community still under development, Gregory Pleshaw worked with co-founder Joshua Bates to secure connections within the New Mexico science, technology, and artistic development communities, as well as within the local investment community. Building bridges and meeting people is a core asset for any business trying to create relationships for the future – and Pleshaw created many opportunities for DropCaster that wouldn't have existed without him. Plaza Rat Press – Founded by Gregory Pleshaw in 2005, Plaza Rat Press was the realization of a lifelong dream to have a New Mexico-based press for all the talented writers and musicians in the community. In April of 2005, Plaza Rat Press put out its first publication - “The Collapse of Time,” written by the founder. The book broke even and the company plans to put out more books in the near future.
© 2006 META Consulting / Gregory Pleshaw • Site design by Ontology.com.