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META: Gregory Pleshaw, Santa Fe Writer

Gregory Pleshaw began his career as a journalist in 1990 at the age of twenty. Writing first for The Daily Lobo and The Santa Fe Sun, he soon became a regular contributor to the award-winning arts weekly The PasaTiempo, under the tenure of the legendary editor Denise Kusel. There, Pleshaw learned how to talk to artists about their mediums, their challenges, and their work. He also learned how to take the raw material of their words and weave them into narratives on the process of making fine art – a skill for which he is eternally grateful.

In 1994, the invention of Mosaic and the emergence of the World Wide Web captured a lot of people's attention – Pleshaw included. Like many others, he learned HTML and made simple web pages. He also began to study technology and contributed small pieces to Wired magazine, as well as local pieces about the phenomenon of the Web. He began to conduct informal lectures and seminars about the Internet, and found himself in demand for people and companies looking to do business on the Web.

A number of diverse contract positions followed, including strategic reports for an interactive war-zone website called “Berzerkistan,” UPN's television show “Strange Universe,” a technical writing position with an online music software company called ResRocket Surfer, a director of communications position at the web-based encrypted email company Hushmail, and an Information Architecture position at TradeSafe.com, an online banking and escrow company.

Publishing pieces along the way in both technology and the arts, Pleshaw stayed involved with the tech world and the arts because he found that the two actually had a lot in common. Both worlds were filled with bright people with a thirst for innovation, a hunger for change, and an uncanny knack for creative problem-solving.

The mission of META Consulting is to help create intersections between these not-so divergent worlds. Whether you have need for consultation and advice, or the deliverables of professional writing and media project management, whether it comes in the fields of either art or technology (or a convergence of both) META can help you because we've probably been there – or we know someone who has.