Welcome to Lucid Dreaming, the online notebook of Santa Fe writer Gregory Pleshaw. Here we try our level best to celebrate all that is good with the world - and knock over ourselves trying to berate the bad. Life sucks most of the time, but when it doesn't, we'll try to clue you in. Because we love you!

Tuesday, August 15, 2006

Does Indian Market Suck?

post scriptum: I wrote this post on Tuesday. On Wednesday morning, the Reporter came out and I read the Whole Damn Thing cover-to-cover. The only mention of Market at all was a piece on the Native Cinema Showcase, so the inspiration for the piece Was Not True. However...it's still a nice story.

So today, I was standing in the foyer at SWAIA talking to SWAIA PR Director Stacy Golar when the phone rang, and suddenly, I was plunged deep into the heart of the imaginary movie in which I find myself living most of the time. The movie is called "Art Town", and its the story of the continuing drama of a city "where all actions are fueled solely by the cash of wealthy white people, where the Creative Impulse and the Art World Aren't even in the same universe - and artist Bob Haozous is a brilliant feral animal who loves to spit in the face of those who love him."

The call was from Zane Fischer, arts columnist for the Santa Fe Reporter and my good friend, (most of the time, though perhaps not after today.)

"Hello Zane Fischer," I chirped into the phone, as I often do - I am little more than a trained bird in this ongoing movie, trained to speak my lines like a parrot, though I occasionally detract from my lines when I forget the prime directive of the tag-line above. (My opinions often keep me from the big juicy roles - the money is not in opinions, y'see.)

Staci sighed and slapped her hand against her forehead.

"I don't even want to know," she said.

I was puzzled and continued the convo about a party this evening for a magazine I don't write for anymore, then I rang off.

"What's up with you and Zane?" sez I.

"The Reporter is doing a cover story on Market tomorrow," she said. "We hear it's mean."

"Fuck that," sez I. "Call all your sponsors and tell 'em to pull their ads from that rag for a few weeks - those cowards follow the money just like everyone else in this town. Gerry Peters does it all the time - and how much negative press do you see about him?"

We had other more pressing things to talk about - like did they get me inside the SWAIA auction this year? (And they did, just so you know whose payroll I'm on in the access department.) But an hour or so later as I was pulling into the Baking Co., I called Zane and asked about the skinny.

"Yo no se," sez he. "I just write my column and send it in from home."

"Well," sez I. "Rumor down at SWAIA is that the Reporter doing a smear story on Indian Market tomorrow."

"Well, I hope they do," said Zane, perhaps the Most Important Art Critic in Santa Fe (after me, in my own narcissistic mind) "I think Indian Market sucks."

I shouldn't print that. We reporters rarely print each other's opinions - yet, I always seem to be the one with the vocal opinions, the no-compromise in-your-face dickhead don't-come-to-my-cocktail-party opinions, so since Zane had one inflammatory comment (for a change) I think I'm cool to print it now.

We proceeded to have a heated conversation (we have them all the time - Zane Fischer LIVES to bait me into writing more screed that gets me in trouble) about how Indian Market stifles creativity with its criteria for inclusion, its insistence on certain types of materials, and its "frozen-in-time" stance towards Native American arts & crafts. Clearly, Fischer hadn't bothered to read my story on contemporary native american artists that will be coming to Indian Market - but that's okay too, because we never read each other's shit either. We just pretend we do and argue from the hip about it, most of the time.

"Have you heard what people say about Indian Market? People who participate in it?"

Hee hee. Isn't that something? It's like - "I hate that chick, but I'm dating her 'cause her dad is rich." Kinda unseemly, don'tcha think, to participate in something but secretly hate it all at the same time? Man. And yet the question arises: Does Indian Market suck?

Here's my stupid narcissistic dumbass opinion on that point-of-view:

The idea that an organization stifles choice and creativity is an interesting one, because it essentially places the oppressed (the artist) in a position of more or less utter helplessness. Thus the detractors from the organization in question, (say, Indian Market, or perhaps, in my own case (for I've done it too) Site Santa Fe) look across the wide expanse of what is being displayed (say, at Site's beer-hall warehouse) or the Santa Fe Plaza) and sees not an endless supply of interesting and pretty objects but instead sees what is not there, either by dint of outright ommission, or worse, all that *might* have been created by all those unknown artists who *might* hgave created something INFINITELY COOLER were it not for the fact that the organization's criteria were so restrictive to the artist's "fragile little mind and delicate creative sensibilities."

The beauty of the latter argument is that since the imagined work is without question So Much More Fantastic than what has actually been produced, (since it exists, after all, ONLY in the detractor's head) there is no reasonable argument that can be made against the detractor - because his point is, again, Completely Unreasonable, on par with the logical capabilities of the nimrod in South Dakota who wants to outlaw abortion simply because an Einstein or JESUS CHRIST HIMSELF might lie somewhere in those vast fields of aborted seeds.

The issue at hand here is whether or not Santa Fe Indian Market (and perhaps the Heard Museum Show and possibly dozen of other "tokenistic" (my phrase, do you like it? I stole it, really) shows throughout the Native American Arts & Crafts world are totally fucked organizations because they have certain material criteria about what can and can't be produced by "official" Native American artists. (And hey, while we're beating on what can't be made, why not attack the DNA requirement as exclusionary and wrong too?)

Pushing aside the fact that criteria of *some kind* exists for every damn show and contest and production in the known world (except, of course, at Burning Man, which no one in the straight Art World has any respect for because it's not "archival" (they burn it) and there's Nothing to SELL when it's all over) let's look at some of the criteria that Indian Market has in place, both according to their own guidelines and complaints I've heard as I skip, merrily about town, parroting my lines to those who will listen:

(INSERT CRITERION CONTENT HERE)

For years, I've written all kinds of (mostly) worthless copy about music, technology, and the arts, and so some losers in those fields actually talk to little ol' me about their fledgling careers. And what they talk about most are complaints like these, "the bar that won't book us," "the company that thinks our idea is dumb" & the ever-popular "the curator who won't hang my paintings." And my response to such things is more or less always the same:

*** Book your own damn show. (ya wussy.) ***

*** Start your own damn company. (ya wussy.) ***

*** Hang your own fucking work and the work of your friends. (ya wussies.) ***

Be an imaginary David against the Goliath of your mind. DO IT YOURSELF. Really. You can. And you should. And unless you're a self-indulgent asshole like me, you'll do it *without* attacking the cash cows that make your independent work possible - you'll be graceful, instead, and pretend they're Not Even There.

The hypocrisy of those folks who'll tell you they hate Market (behind closed doors) and then still show up bright and early to participate in it -

Wait! Please. I have to tell you a story, you really have to hear it . I have a good friend named Gregory Lomayesva, an artist of Hopi descent, who was practically raised in a booth at Spanish Market, who swore up and down that he'd NEVER do Indian Market. And guess what? He didn't. He hasn't. And he's still famous and makes a good living as an artist. I ask you, man, WHAT DID HE DO WRONG?

- are just the kind of people who are too damn afraid to build their own Rolodexes. Indian Market, of course, has the biggest one in town, made up mostly of Those Wealthy White Patrons who Control the Native American Art Market (with a MAFIA, I was told today. Can you see it? Rex Arrowsmith and Sam Balleen and the ghost of Al Packard riding six-guns around the booths on the Plaza, ready to shoot any Injun who dared to show innovation in their work.)

So they HAVE TO DO IT. They MUST compromise and play the game of Indian Market. But what exactly (pray tell) keeps these folks from making all that cutting edge work they'd be making if they *didn't* have to fall pray to THE MARKET (you know, the market, the same one each and every one of us making any kind of stuff have to think about when we're pitching a story - don't you think I'd LOVE to make a living making this fucking blog every day? I SHOULD BE ALLOWED. And yet I'm not...sob....)

Sorry. WHAT KEEPS THEM FROM MAKING THAT CUTTING-EDGE WORK? And if they are, in fact, making other stuff, is it *really* so terrible that Indian Market is their cash cow that maybe gives them a little flexibility to make that super-duper stuff?

In either case - cutting-edge or traditional - the patrons will still be wealthy white people. Just like the rest of us. So...what's the problem again?

10 Comments:

Anonymous said...

A conversation worth having, Gregory!

I wonder if we can get some folks--at least Lomayesva and Haozous--who you either praised or called out--to give some input into this conversation that us wide-eyed, white-eyes might be missing?

I think it's a marginalizaiton issue. Indian Market is billed as the premier Native arts venue in the county, period. Anyone going outside of that realm isn't going to fit into the wealthy collector database--instead of approved Indian artists, they become dodgy redskins looking for cash for their "cutting edge" creative endeavors. In the sense that the approved venue limits the forms of expression, it limits the creative output of Native Peoples--don't overlook the power of an institutionalized venue.

Anyhow... the only real counterpoint I have for you at this point is in regard to the Santa Fe Reporter. I don't know as I post this what their article is, or how it speaks to Indian Market, but I need to say that the Reporter does not "follow the money." In the sense of advertising influencing editorial, the Santa Fe Reporter has its ethics in line. There is a solid wall between editorial and advertising and it has been a privilege to write for a publication that will lose adds before it tempers content.

That's all for now---hoping others with more insight than us hipshooters will weight in.

Zane Fischer (posting as anonymous cause I don't know what stupid password I gave to Blogger. Can't you turn off this moderation?

4:58 PM

 
gregory pleshaw said...

Zane:

Are you kidding me? That's the best you can do?

(I was kidding about the Reporter. But I have to say, I still haven't seen a story about why Gerry Peters and the governor get a smoking room for the Legislative session at Rio Chama, while the rest of us plebes have to smoke outside. i'm sure the College of Santa Fe tennis story was much more important.)

5:08 PM

 
Anonymous said...

Gee Greg, as far as the Peters story, why don't you DO IT YOURSELF?

Zane

6:32 PM

 
Anonymous said...

I think some of the bad vibe about Market comes from the venue. If this was in a gallery, say...or a museum setting, I doubt we'd here some of the same comments. But, because this is an outdoor, open Market, face to face thing, I suppose there is something that makes people have a visceral "this must be cheap or corny" reaction. And I've told you this before, Gregory...how can Market include "typical" more "cutting edge" (ugh, more categorizational language) work like installation or new media stuff when it's set up to be a (hello!) Market-place.

Another thought: I've not heard people ever say a gallery show "sucks because it's restrictive" even though it was, say, curated around a specific theme or maybe even medium. I've heard people say it sucks because the work is bad...but not exactly for someone else's imposed restrictions (which I agree, are inescapable in most art related shows/exhibitions/sellable art forms in some way or another).

Isn't it generally frowned on, too, in the art world to actually be super successful and make most of your money with the work you sell (ie you have now become a "sell out")? I think that is another bad hit people get off of Market. That the people showing are just making work to make a living--and honestly, many of them are. A survey from a sampling of about 300 Indian Market artists revealed that many make $10K or less a year...so yes, they are hoping to make work that sells quick at Market, as they make 1/3 to 1/2 of their income once a year.

I guess I would have to agree that there are limitations on some creative things because there are rules about what is allowable or not with certain art forms or certain "traditional" crafts(though I think people would be surprised about the reality of it all if they actually took the time to read them). However, the standards committee is composed of at least half, if not more, Native people, Native artists, etc. who are forming and changing these rules all the time. This goes for the judges, too, it's a mix. To complicate that even more, there are some traditional, tribally based art forms that are not changed/changeable because of reasons that wouldn't even make sense or be taken seriously in a "fine art" context.

Also, it is hard to get around laws that are mandated at a national level that restrict certain things from being made and sold as "Indian" if they aren't. Hence, a CIB is in order if you even want to participate at all. So, it is hard to not be labeled as an "Indian" artist when you're participating in "Indian Market" (I'm guessing that may be why Gregory L or others chose to not participate). On the other hand,there are thousands of artists who are really happy to be labeled an Indian artist, and do the art they think is uniquely Indian. Just like with any artists...some people care about their ethnicity and how it informs their work, some don't.

As for Indian Market sucking because of the restrictive nature stereotype that it can't seem to escape...I would argue that some of the most genius/innovative work that happens to be made by Indian people has been recognized at Market, catipulting artists to receive national recognition (Tony Abeyta, Dan Namingha, Nora Naranjo Morse used to exhibit at Market; Mateo and Diego Romero, Jason Garcia, Ryan Singer, America Meredith, Marcus Amerman, Virgil Ortiz, David Gaussoin, Alex Jacobs, etc. currently exhibit at Market). I'm not sure you can have innovative, new, creative work at a restrictive show...? But then again, I'm really tired and need to go to bed, so I could be just rambling.

[PS-I'm not worried about the Reporter doing an article about Market because that's their job; what I am worried about is an article being published that is erroneous or where the writer has not taken the time to fact check, and simply goes on heresay or rumor (which has happened before when it comes to Indian Market)...]

Nighty-night.

6:55 PM

 
Anonymous said...

In all honesty, I love Indian Market - for me it's one of the most important art events of the year. I love visiting with all my artist friends from throughout the US, as well as museum directors and curators. I don't sell tons but I sell enough and to collectors of different economic and racial backgrounds. I often sell to Native American collectors even at Market.

There's enough people like me who have spent their entire lives in the Indian art world and crave innovation and socially relevant work. Even if they are the minority, Indian Market gives me the opportunity to meet these people and have in depth conversations that just don't happen at art openings.

People talk about SWAIA's strict restrictions, but I bring in all manner of work. Things that I painted that I think no one but me would ever respond to actually end up selling - completely to my surprise. Last year I sold four separate flyswatters with toads painted on them to four different women. They were from a series about Western Oklahoma and I was trying to convey how extreme the insect presence is out there through my art.

Even though Santa Fe has a whole has a commercial edge, I think the number one thing is for people to *see* the art. Information exchange is more important than economic exchange, and I don't necessarily see that level of dialogue at many alternative art spaces. The exposure to such a wide variety of people, especially those outside the mainstream art world, coupled with the opportunity to discuss my work with them without any filters is invaluable to me as an artist.

Indian Market rules!
Cheers,
America Meredith

8:15 PM

 
Antonio said...

If you think Indian Market is bad, consider Spanish Market. I find the "Spanish" identity" of New Mexico a ridiculous construct, yet I also recognize there is a place for being culturally unique in the era of globalized mall culture. Still, I think ethnic culture is the worse kind of criteria for art. I learned this after spending a lot of time looking at and thinking about Latin American art. Is there such a thing? Maybe 50 years ago, but not today. Now that airplanes are just sky subways, all the cities of the world are really interconnected suburbs. I can't tell the difference between New York, Mexico City, Shanghai, Tokyo or Paris anymore.

Anyhow, culture is fascist. Think about the word: "cult"-ure. It's a big fucking cult. People should get over it.

Finally, the biggest problem with ethnic definitions is that you can't tell who is who anymore. Everyone is a mix. Unless you are an Australian aborigine living in the bush, no one can claim some kind of purity.

I hate ethnic markets, but I think Indian Market is better than most because at least it has a category for contemporary art. Try submitting a lowrider bulto to Spanish Market and see how some white art historian rejects it out of a lack of "authenticity."

9:44 AM

 
gregory pleshaw said...

The construct of a Spanish identity in New Mexico is indeed a bit of a chimera - I used to think it was terribly ignorant of Northern New Mexicans to claim only Spanish ancestry and reject both the possibility of either Native American or Mexican ancestors - until I went to Mexico and found people there (many, in fact,) who would claim they were *Mexican* and not Indian, and yet, isn't a Mexican an Indian who was conquered by Spain?

In any case - my sense of what goes on at Spanish Market, and I could be quite wrong, is that "white art historians" are hardly the folks calling the shots. While the Museum of Spanish Colonial Arts (MOSCA) probably has a number of wealthy white collectors on its board and list of donors, my experience in talking with the Contemporary Spanish Market kids is that the decision-makers are mostly Hispanic, and they want to keep a certain historical bubble intact as proof of their uniqueness and value as a culture.

Since the "Spanish" heritage of New Mexicans is a sort of construct, for all practical purposes, one can see how the desire to hang onto a thread of uniqueness and historical authenticity would be very valuable to this particular group. Nevertheless, the Contemporary Spanish Market, though once a red-headed step-child the Spanish Market, seemed to me this year to be about ten times larger than the mother show. (I may be exaggerating, and I'm sure there are real numbers somewhere...)

The point, however, is that while big Spanish Market may want to maintain a certain artistic hegemony, they can't, simply because so many more of the younger participants simply don't want to make straw applique crosses (a craft, I must admit, that I really admire) and would rather make stuff like Ron Rodriguez' super-duper awesome "Our Lady of Ganesha," a wooden carving of the Hindu deity complete with Lady of Gaudalupe garland and red chile bindi.

6:17 PM

 
Anonymous said...

Check out "Chicano Visions" - fantastic art show and great accompanying catalog. -AM

8:24 PM

 
Anonymous said...

Well Greg, one can at least say, the dialogue has stirred up a lot of the quiet conversations that go on about the design of any market. Another - who is art for -the maker or the buyer? And what is the point if it is geared only to the "Market." Is creating art synonymous to creating for collectors? What is the purpose of art?... An item to be sold to the highest bidder or something that reaches beyond to portray some higher or universal or sometimes a time in history. When does "art" become only a piece of highly refined craft? or the reverse - what makes a highly refined craft a work of art?

Mom

8:46 PM

 
gregory pleshaw said...

Mom:

And just how many angels can dance on the head of a pin?

My thoughts on these ideas have changed drastically since I started working at a downtown Indian Trading Post. (yes, they still exist.) The relationship between buyer and creator in at least a folk art context is undeniable - what might begin as an artist making small items for sale at such stores may end up as artists with blockbuster careers that extend far beyond the realm of the Post(s) that originally hyped their work for simple sale - one need look no further than to Virgil Ortiz for an outstanding example of such a leap.

I have certainly seen a lot less of a relationship between "fine artist" and fine art collector - most "fine artists" seem to be working more or less in the dark about their collector base, at least until they begin to develop one. There, too, the ability of an artist to "think larger" about what their art can be has some kind of relationship to what they believe their "market" (gallery, collector, etc.) will bear.

I think much of what we term "great art" in a historical context has a benefactor, collector, or commissioner behind it. Thus, the relationship between art & commerce is fairly clear - again, my best examples come from the folk art context, including the decision by Huichol Indians at some point in the last century to cease making their yarn paintings with hand-dyed wool and begin using commercial wools and dyes because the latter was more "archival" (less inclined, I am told, to be eaten by moths than the authentic craft-works.)

In a previous example, I mentioned Ron Rodriguez, who began his wood-carving career making small carvings of bears and other woodland creatures, following in the established market-footsteps of Felipe Archuleta and Miguel Rodrgiuez (no relation). Once a collector base was established, however, Ron made this kick-ass "Pig-Motorcycle" that I was very happy to see in a (very wealthy) colector's home (pig snout between the handle bars, pig body beneath the seat, little piggy legs and tail beneath the rear wheels and exhaust pipe) - the relationship between the ability to *sell* small stuff and thus *dream bigger* seems more or less complete.

In my own career, those parallels certainly hold - writing 300 words for the Daily Lobo led to writing 600 for the Santa Fe Sun led to writing 1000 words for the New Mexican and 2500 word tomes for New Mexico, The Santa Fean, Fast Company, the Industry Standard, etc. etc. etc. Market bear-ability certainly makes the "artist" think more deeply about what greater (or at least larger) things he/she can create, thus more or less showing that perhaps money is a needed factor in expanding the creator's mind towards "what is possible" with their work.

Even in scenarios where art sold isn't necessarily the pre-cursor for an expanded notion of art's potentiality, acceptance on some kind of "official" level is important to the growth of an artist's work. Andy Goldsworthy earliest nature constructions and documentation of those were fairly small - a few leaves brought together in patterns, some icicles arranged in some soon-to-melt way - by now, Goldsworthy has moved on to full-scale earthworks constructions, with most of his work funded by grants, slide shows, speaking engagements, lectures, the sale of books, etc.

9:58 AM

 

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