Jargon Watch - MODcasting

So today I read this fairly interesting white paper about podcasting and VOD-casting - i.e. video-on-demand. And it occurred to me that while these two niches of audio & video are being developed by different types of producers for different types of audiences, they both do essentially the same things:

1) they take content previously stuck in an "appointment-media" realm (radio and television) and make them available anywhere at anytime.

2) They use compression and RSS to do so.

3) They essentially rely on subscription to build and track audience.

Hence - we don't *need* two names to define them. To talk about podcasting and VODcasting as two separate ideas is just danged confusing. I propose a new name that would imply both video and audio - MODcasting, for media-on-demand. Instead of saying "podcasting" to imply audio, and "VOD-casting" to imply video, you'd just say "MOD-casting" - or

"We're delivering a MODcast audio feed,"

OR

"We just uploaded a MODcast video feed."

I think this would make things a lot simpler, and eliminate the learning curve and confusion of using two separate phrases. What do you think?